What is HP Vertica Pulse?
HP Vertica Pulse is an automated, scalable, and in-database entity extraction and sentiment analysis tool. It analyzes Tweets to help you to:
- understand the aspects of your product or service that your community cares about
- understand sentiment on topics of interest to you and your community
- track sentiment for your brand as well as that of your competitors
- see how perception changes over time
- watch for new or sudden trends, such as service problems
- understand how specific users feel about specific topics
- compare how your community reacts to your initiatives compared to your expectations and investment
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